Selling coffee is more than just offering a beverage. It’s an opportunity to create a memorable experience for your customers, build loyalty, and increase your business’s average ticket.
The coffee market in the United States is on the rise. It is estimated to reach $28.06 billion in 2024 and $33.64 billion in 2029, growing at an average annual rate of 3.69% during this period. This forecast, released in a report by Mordor Intelligence, reveals a unique opportunity for establishments already operating in the food service segment or any other business that has coffee in its portfolio.
In this context, with the growing appreciation for specialty coffees and the constant consumer search for unique experiences, restaurants, cafés, hotels, or any business selling coffee have an incredible opportunity not only to satisfy but to delight their customers while increasing their revenues. The key to achieving this success? Focus on quality, presentation, and a reliable supplier like Lucky Hills.
Check out now the 5 tips we’ve prepared to maximize your potential in selling coffee. Follow along!
Sell Coffee: 5 Essential Tips to Increase Your Business’s Average Ticket
1. Invest in Specialty Coffees
The first tip to sell coffee and increase the average ticket is to invest in specialty coffees. High-quality coffees, with rich and distinct flavors and aromas, not only attract a broader audience but also encourage customers to spend more for a superior experience.
Partnerships with reliable suppliers like Lucky Hills, which offer selected and traceable origin beans, are essential to ensure a product that stands out in the market.
2. Educate Your Customers to Optimize Coffee Sales
Customer education is an often underestimated aspect of the strategy to sell coffee. Hosting tastings, workshops, or even providing small informative materials about the origins of coffee, its brewing methods, and characteristics can turn a routine purchase into a rich experience.
This not only increases the perceived value of the coffee you offer but also establishes your business as a reference point for coffee enthusiasts, thus promoting a culture of quality.
3. Offer Personalized Service to Retain Customers
Providing personalized service and coffee is essential for building a lasting relationship with your customers, involving everything from adapting service to meet specific customer needs to customizing the items offered.
Having a menu with varied options, such as different types of milk, exclusive blends, or iced coffees, not only meets each customer’s preferences but also enhances the consumption experience. This approach increases customer satisfaction and justifies the introduction of premium prices for these personalized choices, promoting loyalty through service that goes beyond expectations.
Read also:
7 Iced Coffee Recipes to Delight Your Customers
4. Upsell and Cross-Sell in Coffee Sales
Related to the previous topic, adopting refined upsell and cross-sell tactics is a key component for enriching the coffee buying journey.
By training your team, for example, to carefully suggest selected add-ons — whether they are flavored syrups, extra espresso shots, or sweet accompaniments — you turn a simple coffee sale into a more complete and satisfying experience for the customer, thereby increasing the average ticket.
5. Use Marketing to Your Advantage
A well-structured marketing strategy is crucial for selling coffee effectively. This includes everything from having an online presence — with an attractive website and active social media profiles — to using promotions, loyalty programs, and local partnerships.
Marketing not only helps attract new customers but also maintains relationships with existing ones, encouraging regular visits.
However, turning coffee sales into a memorable experience can mean the difference between an occasional customer and a loyal one, which can be achieved through inviting ambiance, excellent customer service, and, of course, an exceptional product.
With these tips and a reliable supplier like Lucky Hills, you will be well-positioned to transform your coffee offering into a profitable and distinctive source for your business.
And remember: the experience begins the moment the customer enters your establishment and continues until the last drop of coffee.
Buy Specialty Coffee from Lucky Hills for Your Business
Lucky Hills, an American company, stands out in the U.S. food service market, offering 100% Arabica specialty coffees, selected directly from the rich lands of Brazil, in Carmo da Cachoeira, South of Minas Gerais.
Each imported bean reflects the unique essence of its Brazilian terroir, revealing unique aromas and flavors, and the on-demand roasting done locally in Florida ensures unparalleled freshness.
Through a business model of exclusively sustainable direct trade, we eliminate intermediaries, meeting one of our customers’ main needs: seeking transparent, direct, and reliable relationships with producers.
Additionally, our specialists offer personalized consulting for businesses seeking guidance in selecting specialty coffee, ensuring the best selection for your business.
Visit our website and explore the specialty coffee varieties available from Lucky Hills. If you prefer, contact the sales department via email: peter.navarro@luckyhillscoffee.com.
